“It also has this great peach-apricot-citrus thing going on. The Barbarian strain is much better at attenuating, especially further along in generations, Miller adds. It doesn’t like high ABV, and it doesn’t like to flocculate.” Juice is very fruity with a softness to it. It also finishes with some sweetness even if you don’t see it in the hydrometer reading. “We’ve used Imperial Organic Yeast’s A38 Juice and A04 Barbarian interchangeably,” he says. The use of oats in this beer contributes to its smooth mouthfeel, as do the London Ale and Conan (Vermont Ale) yeast strains that Miller uses to ferment this beer. One of those beers is Ripe, a Citra- and Mosaic-hopped, 6 percent ABV IPA with fresh, tropical notes of mango, papaya, and pineapple. In a very short time, Great Notion’s IPAs have become integral to the conversation about this juicy, hazy subcategory of IPA. We hear every day, ‘I thought I hated IPAs, but I love GNB’s.’” They just don’t like West Coast bitter IPAs. “They thought they hated hoppy beers but love our IPAs, which include more hops than most beers they’ve ever previously tried. “We are seeing tons of customers these days who previously thought they hated IPAs, when they actually just hated bitter beers,” says Reiter. Needless to say, the hazy IPAs caught on. Flash forward one year, and Great Notion is already undergoing major expansion, opening a second location that will include a new 30-barrel brewhouse, a taproom, and a restaurant that is slated to open in late 2017. They named the business as a nod to Oregon’s most famous novelist and novel, Ken Kesey’s Sometimes a Great Notion. That was in early 2016 when Miller, Co-founder and Co-brewer James Dugan, and Co-founder and CEO Paul Reiter (who all happen to live on the same block) launched Great Notion Brewing in what was formerly The Mash Tun Brewpub on Alberta Street.
#GREAT NOTION BREWERY RIOE PROFESSIONAL#
Miller was a homebrew hobbyist before going pro, and his lack of professional brewing experience didn’t help with the misunderstandings Great Notion customers had with his IPA. One customer was so audacious as to tell him that he would never make it in such a competitive beer town as Portland. Co-founder and Co-brewer Andy Miller says that in the brewery’s early days, customers would give back pints and accounts would return kegs because they weren’t used to seeing haze in their beers. Great Notion Brewing in Portland, Oregon, has experienced more than their fair share of naysayers, in large part because their IPAs are drastically different from the clear, sometimes malty, and usually aggressively bitter India pale ales for which the region is known.
These soft juicy beers surprise drinkers with attributes such as haze and creaminess that aren’t typically associated with IPA-negative connotations and cheap rhymes about laziness ensue. Even in New England, brewers of what’s become known as “New England–style IPA” have to deal with a lot of misconceptions about their beer.
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